Portfolio · 2025–2026
Six months, 184 creators, 372 published videos, 6.32M impressions across YouTube and Discord. My job wasn't just getting content live — it was making every dollar accountable on both a 7-day and a 60-day window.
My core lane is overseas KOL growth — creator sourcing, rate negotiation, weekly reviews and ROI attribution. I define the problem with data before spending on it.
6.32M impressions, 184 creators, 372 videos in six months. Impressions are the starting line — what I track is how many of those people came back and paid.
I ran the whole loop solo: sourcing, negotiation, publishing cadence, R7 / R60 payback. When weekly budget scaled from $900 to $12K, it scaled on validated per-video return.
I turned 25 weeks of spend data into a dashboard that speaks for itself: 11 interactive charts, dual-window ROI, and a before/after view of the Discord campaign.
I kept 84 channels on schedule, and used repeat rate and return per video — not price — to decide who got the next slot.
Interactive — real data, not screenshots
25 weeks, 184 creators, 372 videos. Weekly trends, monthly roll-ups, top-5 channels, repeat-partnership structure, and the Discord official campaign tracked as its own module.
Four moves, role-agnostic
What counts as a return, and over what window — settle it before touching budget.
Split results by channel × creator × period to find which layer actually moved ROI.
Run a 4-week test first; scale or cut based on return per video.
Turn findings into templates and dashboards so the next run starts ahead.
Tools, language and ways of working
Currently open to overseas growth, KOL marketing and data operations roles. Figures in this portfolio are anonymised; the full version can be walked through in an interview.